Corporate VC

301 INC

Investment Details

Investor Type
Corporate VC

Asset Class Focus
Venture Capital

Stage Focus
Seed, Early Stage, Series A, Series B, Growth

Geographical Focus
United States, United Kingdom

Industries Focus

  • Technology
  • Consumer Goods
  • Retail
  • E-commerce
  • Sustainability
  • Supply Chain
  • Health and Wellness
  • Food and Agriculture
  • Frozen Foods
  • Dairy
  • Beverages
  • Pet Care
  • Snacks
  • Organic Foods
  • Meat and Poultry

Investor Details

301 INC is the venture capital arm of General Mills, focusing on investing in emerging food and agriculture companies. The firm partners with driven and passionate founders across the value chain who are transforming the food ecosystem. Their team is purpose-built to collaborate with founder teams and help realize their ambitions.

The firm's investment strategy encompasses several focus areas, including digital capabilities, emerging food brands, new go-to-market models, and agriculture and packaging technologies. They bring more than capital to the table, offering strategic perspective, technical expertise, and industry connections to elevate emerging brands to the next level. Their support includes modern brand building, product development and food safety, supply chain strategy, and connected commerce.

301 INC has a track record of investing in companies such as Pots & Co, a London-based food company known for its hand-crafted potted desserts, and Purely Elizabeth, a Boulder, Colorado-based maker of granola, oatmeal, muesli, and cereal. They have also invested in GoodBelly Probiotics, a company known for its probiotic juices and shots. These investments reflect 301 INC's commitment to supporting innovative and growth-oriented companies in the food and agriculture sector.

Requirements
  • Innovative food and agriculture companies
  • Passionate and driven founders
  • Potential for significant growth and impact in the food ecosystem
Contact

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Portfolio Companies
  • Pots & Co
  • Purely Elizabeth
  • GoodBelly Probiotics
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