4Equity - Media Ventures

4Equity - Media Ventures is the first independent media-for-equity fund in Latin America, established to provide late-stage B2C startups with access to premium media inventory in exchange for equity. The fund operates through a Fundo de Investimento em Participações (FIP) with an authorized capital of R$500 million, focusing on startups in Series A and beyond stages. The media assets available include television, radio, out-of-home advertising, influencer marketing, digital platforms, and podcasts.

The fund's strategy is to assist startups in accelerating their growth and enhancing brand awareness by offering quality media spaces without depleting cash reserves. By exchanging media exposure for equity, 4Equity aims to create a mutually beneficial relationship where startups gain significant marketing resources, and the fund benefits from the appreciation of the startups' valuations. The company has established partnerships with major media players in Brazil, including FSB Holding and M&P Group, to provide a diverse range of media assets to its portfolio companies.

Since its inception, 4Equity has invested in several startups, including QuintoAndar, Azos, FinanZero, Cannect, Shopper, Justos, and Rhino. These investments span various sectors such as real estate, fintech, e-commerce, and logistics, reflecting the fund's commitment to supporting a wide array of industries. The fund's approach has been recognized for its innovative model, offering an alternative to traditional venture capital funding by integrating media exposure into the investment strategy, thereby facilitating faster growth and market penetration for startups.