54 Capital

Established in 2013, 54 Capital is an Africa-focused asset manager dedicated to investing in high-growth opportunities that can benefit from on-the-ground expertise to capture new markets and streamline their business. The firm operates with a hands-on approach, actively engaging in crafting, executing, and overseeing value creation initiatives for its portfolio companies. With offices in Addis Ababa, Morocco, and Dubai, 54 Capital manages six portfolio companies with a total deployed amount of US $150 million, making it the largest private financial investor in Ethiopia. The firm's investment strategy focuses on companies that resonate with Africa's growth drivers, sector priorities, and its expertise in nurturing market leaders. Through its investments, 54 Capital aims to transform Africa from a continent heavily reliant on importing finished goods and exporting raw resources to a manufacturing hub, by creating companies that process and manufacture products higher up the value chain. The firm's portfolio includes investments in sectors such as FMCG, healthcare, agri-processing, technology, education, financial services, and industrials, with a geographical focus on Ethiopia, Morocco, and the United Arab Emirates. 54 Capital's approach emphasizes capitalizing on its experience in investing in and building companies, targeting businesses benefiting from middle-class expansion and urbanization, addressing import substitution opportunities, and operating in sectors with high growth potential and sustainable profitability. The firm has a significant presence in Ethiopia, with investments in companies like HCFM/Articrafts, Aquasafe, and Gullele/Zak, contributing to the development of the country's private sector and economic growth. Through its strategic investments and active involvement, 54 Capital continues to play a pivotal role in shaping Africa's economic landscape and fostering the growth of market leaders across the continent.