Affinity Equity Partners

An independently owned private equity firm specializing in buyouts and growth capital investments across the Asia-Pacific region. Affinity Equity Partners focuses on sectors that benefit from the region's ongoing economic transformation, including consumer, retail, food and beverage, healthcare services, entertainment and media, financial services, software, and business services. The firm has a disciplined approach, emphasizing control-oriented transactions and active ownership to drive sustainable value creation.

With a regional focus encompassing Hong Kong, Singapore, South Korea, China, Australia, and New Zealand, Affinity Equity Partners has established local teams in these markets to originate proprietary deals and create business development opportunities for portfolio companies. The firm's investment preference is for companies with an enterprise value or net sales between USD 250 million and USD 1 billion, though it considers larger transactions on a case-by-case basis. Affinity's investment strategy includes control buyouts, growth capital, and public-to-private transactions, with a strong emphasis on partnering with management teams to enhance value post-investment.

Since its inception in 1998, Affinity Equity Partners has completed numerous landmark transactions across multiple countries, managing approximately USD 14 billion in assets and funds. The firm's track record reflects its commitment to delivering superior returns to investors and creating lasting value for portfolio companies through active ownership and strategic partnerships.