Amatil X

Amatil X is the corporate venture capital arm of Coca-Cola Amatil, established to identify and invest in innovative startups that can drive future growth opportunities outside of its core beverage business. The initiative focuses on sectors such as on-demand delivery, distribution optimization, in-store analytics, and sustainable packaging, aiming to enhance operational efficiency and customer engagement.

The investment strategy encompasses a range of stages, from seed to late-stage ventures, with investment sizes typically ranging from $1 million to $5 million. Geographically, Amatil X concentrates on the Asia-Pacific region, including Australia, New Zealand, Indonesia, Papua New Guinea, Fiji, and Samoa, seeking startups that align with its strategic objectives and can contribute to its long-term value creation.

Through its investments, Amatil X aims to foster innovation and build entrepreneurial capability within the company, leveraging partnerships to address business challenges and capture growth opportunities. The venture capital arm operates with a focus on scalability and sustainability, ensuring that its portfolio companies can deliver value to both Amatil X and its stakeholders.