American Family Ventures

American Family Ventures (AFV) is the venture capital arm of American Family Insurance, established in 2010 to drive innovation within the insurance industry. AFV focuses on early-stage investments in technology companies that are redefining insurance and related sectors. With over $800 million in assets under management, AFV collaborates with a diverse ecosystem of partners, including limited partners, founders, and innovators, to shape the future of the industry.

AFV's investment strategy encompasses a range of stages, from incubation to growth, with initial investments typically ranging from $250,000 to $10 million. The firm concentrates on innovations across all insurance product lines, adjacent vertical markets, and enabling technologies. Its portfolio reflects the reality of insurance innovation, with founders eager to transform the industry from both inside and outside.

With offices in Boston, Chicago, Madison, Minneapolis, New York, and Philadelphia, AFV leverages its extensive experience in venture capital and insurance to support startups. The firm reviews over 1,500 companies each year, bringing a combined 50+ years of venture capital experience and 120+ years of insurance experience to its investments. AFV's commitment to innovation and strategic partnerships continues to drive progress in the insurance sector.