APEX

APEX is an athlete-backed venture capital firm focused on investing in early-stage sports and sports-adjacent companies. The firm has attracted over 100 athlete investors and has made investments in 11 early-stage businesses, including TMRW Sports, ScorePlay, and Output Sports. In September 2025, APEX added Red Bull Ventures as an investor, marking the final close of its Elite Performance Fund, which was previously targeting a $58.7 million fund. The firm has also partnered with the Portuguese Football Federation to support early-stage innovation in sport. APEX's investment strategy emphasizes collaboration with strategic partners to scale ideas in the sports industry, leveraging their track record in building culture and performance. The firm's portfolio includes investments in human performance platforms, digital asset management tools, and sports media companies, reflecting its commitment to advancing innovation in the sports sector.

APEX's investment approach is characterized by its athlete-backed model, bringing together a diverse group of investors from various sports disciplines to identify and support promising early-stage companies. The firm's portfolio spans multiple sectors within the sports industry, including technology, media, and performance enhancement. APEX's strategic partnerships, such as the one with Red Bull Ventures, aim to provide portfolio companies with resources and expertise to accelerate growth and innovation. The firm's focus on early-stage investments allows it to play a pivotal role in nurturing and scaling emerging businesses that have the potential to transform the sports landscape.

Through its athlete-backed investment model, APEX has established itself as a significant player in the venture capital space, particularly within the sports industry. The firm's ability to attract high-profile athlete investors and strategic partners underscores its credibility and influence in the market. APEX's commitment to supporting early-stage companies aligns with its mission to drive positive change and innovation in the sports sector, leveraging the unique insights and experiences of its athlete investors to identify and nurture high-potential opportunities.