Askeladden & Co.

Askeladden & Co. is a Norwegian venture capital firm founded in 2017, dedicated to enabling great entrepreneurs to build great companies. The firm focuses on identifying opportunities, developing concepts, and scaling businesses in traditional industries that have seen limited innovation and high costs. Their approach aims to simplify customer journeys and enhance operational efficiency through technology.

The firm's investment strategy involves launching new companies within 3-6 months after identifying a promising concept. They provide comprehensive support to founders, including capital, operational assistance, and access to a vast network of business partners, investors, and customers. Askeladden & Co. emphasizes a customer-first approach, ensuring high-quality offerings and smooth user experiences.

Over the years, Askeladden & Co. has successfully launched and scaled several companies across various sectors. Their portfolio includes ventures in healthcare, food and beverage, beauty, legal services, retail, technology, consumer goods, media and entertainment, and the service industry. The firm operates with a clear set of business principles, focusing on profitable growth, customer and employee satisfaction, and a commitment to environmental, social, and governance (ESG) targets.

Askeladden & Co. continues to support entrepreneurs in transforming traditional industries by providing the necessary resources, expertise, and network to build successful and sustainable companies.