Authentic Brands Group

Authentic Brands Group (ABG) is a leading global brand development, marketing, and entertainment platform headquartered in New York City. Established in 2010, ABG specializes in acquiring, managing, and building long-term value for consumer brands across various sectors, including apparel, footwear, entertainment, and media. The company's portfolio includes over 50 iconic brands, such as Marilyn Monroe, Elvis Presley, Muhammad Ali, Shaquille O'Neal, Reebok, Brooks Brothers, and Ted Baker, generating approximately $32 billion in global annual retail sales across more than 150 countries.

ABG's strategic approach involves partnering with best-in-class licensees and retailers to enhance brand equity and expand market reach. The company has a significant presence in both e-commerce and brick-and-mortar retail, operating over 29,000 freestanding stores and shop-in-shops, as well as 500,000 points of sale worldwide. Under the leadership of Founder, Chairman, and CEO Jamie Salter, ABG has executed more than $35 billion in investment deals targeting growth companies and turnarounds, solidifying its position as a major player in the brand management industry.

In recent years, ABG has expanded its portfolio through strategic acquisitions, including the purchase of Reebok from Adidas in 2021 and a majority stake in David Beckham's brand management company, DB Ventures, in 2022. These acquisitions have further diversified ABG's holdings and strengthened its presence in the global market. The company's growth is supported by significant investments from private equity firms such as CVC Capital Partners and HPS Investment Partners, as well as strategic partnerships with entities like BlackRock's Long Term Private Capital (LTPC) arm, which became ABG's largest investor in 2019. These collaborations have enabled ABG to accelerate its expansion and continue its mission of transforming brands through innovative business models and immersive experiences.