Baleen Capital

Baleen Capital is a private equity firm founded in 2012, focusing on investments in technology and consumer sectors. The firm emphasizes a customer-centric approach, believing that customer value and experience are fundamental drivers of business success. Baleen Capital invests in companies offering exceptional products that customers love, aiming for long-term growth and operational excellence.

The firm's investment strategy is flexible, encompassing venture capital, public equity, private investments, and debt. Baleen Capital has also taken direct operational roles in its investments, demonstrating a hands-on approach to fostering growth. The firm is open to collaborating with individuals and companies that create products and services that resonate with customers.

Baleen Capital was established by Fang Li, who has over 15 years of investing and operating experience. His previous roles include EVP, Head of US Finance and Operations for Afterpay, global CFO of Sendle, and interim CFO and Chief Risk Officer of Scalapay. These experiences reflect the firm's commitment to leveraging deep industry expertise to drive value in its portfolio companies.