Beliade

Beliade is a private investment firm specializing in early-stage investments in consumer brands across the United States. Founded in 2015, the firm focuses on companies that redefine modern living, emphasizing health, wellness, and everyday well-being. With offices in New York City and Nashville, Beliade bridges the perspectives of cultural hubs and Main Street America, partnering with exceptional founders to build enduring American consumer brands.

The firm's investment strategy targets consumer products and retail brands appealing to Millennial and Gen-Z customers, typically generating $1-5 million in trailing twelve-month net revenue. Beliade seeks to be the first institutional investor, providing initial checks in Seed through Series A stages, with opportunistic follow-on capital into Series B and beyond. The firm looks for brands with clear evidence of customer traction, best-in-class unit economics, ambitious and capable founders, and an omnichannel approach to growth.

Over the past decade, Beliade has scaled numerous U.S. consumer brands from early-stage to category leaders, consistently delivering meaningful outcomes for founders and investors alike. Their portfolio includes companies such as Cotopaxi, Rhone, Hill House Home, La Ligne, Jaanuu, Foxtrot, Van Leeuwen, Kosas, Heyday, Made by Nacho, Spring Cafe Aspen, Coterie, Cure Hydration, Ceremonia, Poncho Outdoors, Dom's Kitchen & Market, Good Crisp Company, The Outset, and Super Smalls. The firm's value-add platform spans talent, go-to-market strategy, retail expansion, and M&A planning, delivered through a trusted network of operators, advisors, and partners who have scaled iconic brands.