BlueGem Capital Partners

BlueGem Capital Partners is an independent private equity firm based in London, focusing on investments in consumer businesses characterized by non-discretionary demand. The firm has raised and managed approximately €1 billion since its inception and is currently investing from its third-generation fund. BlueGem primarily targets equity investments ranging from €30 million to €60 million in companies with enterprise values between €20 million and €200 million, emphasizing sectors such as Consumer Health, Food & Beverage, Home Care, Pet Care, Enthusiast Products, Baby Care, and Beauty & Personal Care.

The firm's investment strategy centers on partnering with European consumer businesses in resilient sub-sectors across the full value chain, including B2B, B2B2C, and B2C models. BlueGem seeks businesses with a competitive advantage and strong barriers to entry, underpinned by strong secular megatrends such as sustainability, premiumization, technology/digital, and convenience. The firm works closely with founders and management teams, leveraging its deep expertise in data analytics, artificial intelligence, and digital multichannel platforms to add value.

BlueGem Capital Partners has a track record of successful investments, including the acquisition of Beautynova, a leading global professional haircare platform, in 2019. In March 2024, PAI Partners agreed to acquire a majority stake in Beautynova from BlueGem, highlighting the firm's ability to identify and develop high-quality consumer businesses. The firm's commitment to Environmental, Social, and Governance (ESG) factors is integral to its investment philosophy, reflecting its belief that global challenges are universal responsibilities.