Boomerang Catapult

Boomerang Catapult is a venture capital firm headquartered in Traverse City, Michigan, dedicated to supporting early-stage technology companies in Northwest Lower Michigan. The firm focuses on fostering economic growth by investing in enterprises that create high economic value and export it beyond the region. Their mission is to develop a more intellectually and culturally vibrant community by nurturing startups that contribute to sustainable prosperity.

The firm's investment strategy emphasizes sectors such as technology, data management, food and beverage, biotechnology, and media and entertainment. Boomerang Catapult has been involved in several notable investments, including a $500,000 investment in Traverse City-based Naveego, a cloud-based data management company, in 2017. Additionally, in 2018, the firm acquired Taste the Local Difference, a marketing agency promoting local food, to expand its portfolio and impact in the region.

Boomerang Catapult's approach is centered on creating high-paying jobs and retaining talent within the Traverse City area. By investing in startups that export products and services globally, the firm aims to enhance the local economy and attract and retain engaged citizens. Their philosophy is rooted in the belief that communities generating high economic value and exporting it beyond their own geography will achieve greater income and wealth, leading to overall well-being and growth.