Brand Capital

Brand Capital is the strategic investment arm of The Times Group, focusing on brand investments and partnerships. It offers an exclusive, equity-based partnership model that enables businesses to advertise with minimal upfront costs. The firm has a proven track record in sectors such as E-Mobility, BFSI, FMCG, E-Commerce, and Real Estate.

The firm's investment strategy involves providing 'intellectual capital' to support brand strategy development and media planning. Brand Capital leverages its extensive media assets and expertise to help companies scale and achieve growth. It has been instrumental in creating over 10 unicorns in India and has played a pivotal role in creating categories that previously did not exist.

Brand Capital's portfolio includes investments in various sectors, including healthcare, ed-tech, lifestyle, and gaming. The firm emphasizes a collaborative and growth-oriented culture, working closely with entrepreneurs and business leaders to build transformational companies. Its unique investment approach has made it a transformative force for businesses looking to scale with strategic and impactful advertising.