Brighter Capital

Brighter Capital is a venture capital firm dedicated to investing in early-stage technology companies that are building a brighter future today. The firm focuses on companies that help build the technology for the future, unlock human potential, empower individuals and small businesses, level the playing field, and leave our planet healthy for future generations. Brighter Capital is not afraid of taking risks but looks at the founding team, the idea, the traction, the founder-market fit, and the potential impact of a company. The firm is doing 10-20 direct investments per year ranging from $25K-$100K per investment depending on company stage. Brighter Capital believes in taking risks and mitigating risks through diversification.

Brighter Capital's founder, Yun-Fang Juan, started angel investing after a decade-long career as a software engineer at Facebook and Yahoo!. Since 2012, she has invested in over 200 startups, including direct investments and SPV investments through platforms like AngelList, FundersClub, and Microventures. From these investments and her own experience as a startup founder, she could see a pattern of what in general works. A successful business starts with resourceful and energetic founders with a passion for what they are working on. The same founders have to be able to adapt to the changing environment and to answer to what customers really want. They also have to manage all aspects of their business with limited resources. Even if they get all the things under their control right, in most cases, they still need luck to succeed. The day-to-day grind of startup life is grueling and unglamorous. Most first-time founders told me for the first couple of years, they often have self-doubts on if they are making the sound life decisions of starting their own companies (instead of working in a more stable corporate job). Startup founders really have to make their team execute at a very high level every day for years before achieving overnight success. But the worst part is that most founders and their team could work very hard for years and their startups still fail in the end. It is REALLY HARD and it's a much more difficult life than working for someone else. But we need these people to work hard to challenge the status quo, build better/cheaper products and create innovative new experiences for all of us. I would like to support founders who are determined to make it work despite all the risks and challenges.

Brighter Capital is set up as a family angel fund. Because of this, the firm focuses all its energy on investing rather than courting investors. They are able to invest in a large number of deals with a very high speed. Most importantly, they don't just invest in companies to generate returns. They invest in companies that are building a brighter future today: companies that help build the technology for the future, unlock human potential, empower individuals and small businesses, level the playing field, and leave our planet healthy for future generations. Brighter Capital is not afraid of taking risks. But they do look at the founding team, the idea, the traction, the founder-market fit, and the potential impact of a company. They are doing 10-20 direct investments per year ranging from $25K-$100K per investment depending on company stage. They believe in taking risks and mitigating risks through diversification.