BRND.ME

BRND.ME is a private investment firm based in Bengaluru, India, focusing on scaling digital-first consumer brands. The firm partners with founders to invest in and grow businesses, particularly in the health, wellness, and lifestyle sectors. BRND.ME leverages technology, marketing, and demand planning to drive direct-to-consumer sales and global brand expansion.

The firm's strategy involves acquiring and operating customer-driven businesses, utilizing smart operations and data insights to fuel growth. BRND.ME combines technology and creativity to build strong brands that deliver value and exceptional customer experiences. The company owns and operates brands in various categories, including apparel, home decor, and party celebration.

In recent developments, BRND.ME sold its content subsidiary, India Lifestyle Network (ILN), which owned platforms like MensXP and iDiva, to the RP-Sanjiv Goenka Group for approximately $9 million. This move reflects the firm's strategic realignment to focus on its core health and wellness and lifestyle verticals. Despite this divestment, BRND.ME continues to operate and scale its existing brands, aiming to craft beloved brands that delight customers in the digital age.