Choco Up

Choco Up is a revenue-based financing and growth platform operating across the Asia-Pacific region, offering flexible non-dilutive funding solutions to rapidly scaling companies. With offices in Hong Kong and Singapore, Choco Up leverages data analytics and extensive integrations to automate growth fund deployment and risk management. The platform invests in companies with domain expertise, established products, and proven demand, providing recurring access to growth capital without equity dilution. Choco Up's funding model enables portfolio companies to increase revenue, profitability, and valuation while preserving equity for future fundraising rounds. In October 2025, Choco Up introduced an AI-powered Credit Assessment Engine designed to expedite the funding process, reducing timelines from days to hours, thereby facilitating faster access to capital for small and medium-sized enterprises (SMEs). This innovation aims to support SMEs in scaling their operations more efficiently. Additionally, in May 2024, Choco Up announced a strategic partnership with Micro Connect, operator of the world's first exchange for daily-revenue-based financing, to broaden funding solutions for digital merchants and diversify investment offerings for revenue-based financing investors globally. This collaboration seeks to enhance the accessibility of financing for e-commerce businesses in Asia and beyond, fostering growth and development in the region. Choco Up's commitment to innovation and strategic partnerships underscores its dedication to empowering businesses with the necessary capital and resources to achieve sustainable growth and success in a competitive market environment.