CircleUp Capital Partners

CircleUp Capital Partners is a San Francisco-based venture capital firm specializing in early-stage investments in consumer-related companies across the United States. The firm focuses on providing capital and resources to innovative, early-stage consumer brands, leveraging its proprietary data platform, Helio, to identify and support high-potential companies. CircleUp has facilitated investments for over 500 brands, including notable companies like Back to the Roots, Halo Top Creamery, Little Duck Organics, and Rhythm Superfoods.

The firm's investment strategy encompasses a wide range of consumer sectors, including food and beverage, health and wellness, retail, technology, e-commerce, beauty and personal care, household products, apparel, sports and fitness, toys and games, pet products, automotive, consumer electronics, media and entertainment, among others. CircleUp's approach combines data-driven insights with a deep understanding of consumer trends to identify promising investment opportunities.

CircleUp Capital Partners has a track record of successful investments, with a portfolio that includes companies achieving significant growth and market presence. The firm's commitment to supporting entrepreneurs is evident through its comprehensive support system, which includes access to capital, strategic guidance, and a network of industry experts. This holistic approach aims to empower consumer brands to scale and succeed in a competitive market.