Private Equity

Consumer Innovation AG

Investment Details

Investor Type
Private Equity

Asset Class Focus
Private Equity

Stage Focus
Growth, Buyout

Geographical Focus
United States, United Kingdom, Germany, France, Italy, Denmark, Switzerland, Spain, Luxembourg, Austria, Netherlands, Hungary, Sweden, Belgium, Norway, Finland, Poland, Czech Republic, Slovakia, Romania

Industries Focus

  • Consumer Goods
  • E-commerce
  • Online Advertising
  • Health and Beauty

Investment Size:
3,000,000 to 6,000,000 USD

Investor Details

Consumer Innovation AG is a private equity firm specializing in building and investing in strong consumer brands with a long-term perspective. The firm focuses on companies with durable competitive advantages and the ability to generate high returns on capital. They believe that the rise of e-commerce and online advertising provides significant opportunities to capture valuable market share and build leading brands of tomorrow.

The firm's investment approach involves partnering with small and medium-sized companies that have stable cash flows and are well-positioned in niche markets with sustainable growth rates. They take minority stakes in promising early-stage consumer businesses and acquire entire or majority stakes in cash flow-positive, stable consumer businesses. Their investment types include equity in parent companies and individual deals, as well as senior debt in individual deals, with targeted long-term returns ranging from 8% to 20%.

Consumer Innovation AG emphasizes the long-term sustainability of their brands' cash flows over short-term profit maximization. They aim to partner with entrepreneurs who have a long-term, strategic, and ambitious vision for their consumer businesses. The firm also prioritizes sustainability, believing that consumer companies have a duty to protect the planet's ecosystem by reducing carbon footprints, minimizing waste, and embracing renewable packaging. Their mission is to build and invest in strong consumer brands with a clear competitive advantage and the ability to generate high returns on capital.

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