Consumer Innovation AG

Consumer Innovation AG is a private equity firm specializing in building and investing in strong consumer brands with a long-term perspective. The firm focuses on companies with durable competitive advantages and the ability to generate high returns on capital. They believe that the rise of e-commerce and online advertising provides significant opportunities to capture valuable market share and build leading brands of tomorrow.

The firm's investment approach involves partnering with small and medium-sized companies that have stable cash flows and are well-positioned in niche markets with sustainable growth rates. They take minority stakes in promising early-stage consumer businesses and acquire entire or majority stakes in cash flow-positive, stable consumer businesses. Their investment types include equity in parent companies and individual deals, as well as senior debt in individual deals, with targeted long-term returns ranging from 8% to 20%.

Consumer Innovation AG emphasizes the long-term sustainability of their brands' cash flows over short-term profit maximization. They aim to partner with entrepreneurs who have a long-term, strategic, and ambitious vision for their consumer businesses. The firm also prioritizes sustainability, believing that consumer companies have a duty to protect the planet's ecosystem by reducing carbon footprints, minimizing waste, and embracing renewable packaging. Their mission is to build and invest in strong consumer brands with a clear competitive advantage and the ability to generate high returns on capital.