Consumer Ventures

Consumer Ventures is a venture capital firm based in Chicago that invests in and helps build the next generation of great consumer brands, products, retailers, and technologies enabling the consumer experience. The firm focuses on innovative, emerging consumer brands, products, and services, investing in U.S.-based companies with high growth potential and solid fundamentals. They back passionate, inspired entrepreneurs with big ideas, a clear vision, and a plan for execution.

The firm's investment strategy spans multiple stages of growth, often starting with Series A rounds. They reinvest in success, continuing to invest in the best companies in their portfolio across multiple rounds, and co-invest with great partners to bring the best resources to companies. Consumer Ventures emphasizes creating compelling brands that connect emotionally with consumers, investing in amazing teams, and building companies that support the mission and fuel sustainable growth. They are not unicorn hunters; they believe that building great businesses leads to endless opportunity.

Consumer Ventures operates with humility and integrity, valuing sincerity and openness in all business dealings. They are committed to being open and honest, expecting the same in return, and believe that true worth is measured by reputation and character. Their team is cross-functional and hands-on, with decades of experience spanning finance, strategy, marketing, and operations, and they draw on a strong network of advisors, partners, and industry experts to add value to their portfolio companies.