Cult Capital

Cult Capital, formerly known as JMK Consumer Growth Partners, is a growth equity firm based in New York City. The firm specializes in investing in high-growth consumer companies that have established cult-like followings, focusing on sectors such as beauty and personal care, food and beverage, household products, pet care, and fashion and leisure. Cult Capital typically provides capital investments ranging from $2 million to $5 million to U.S.-based companies seeking to accelerate their expansion and scale.

The firm's investment strategy centers on identifying consumer brands with strong, loyal customer bases and significant growth potential. Cult Capital seeks to partner with exceptional entrepreneurs and founders, offering value-added support to help these businesses achieve higher levels of success. The firm has a history of backing emerging consumer brands that resonate deeply with their audiences, aiming to foster rapid growth and market leadership.

Cult Capital's portfolio includes investments in companies like Jaanuu, a direct-to-consumer brand focused on medical professionals, which raised $15 million in growth equity financing led by the firm in 2018. This investment supported Jaanuu's product development, omnichannel expansion, and marketing initiatives. The firm's approach combines financial backing with strategic guidance to enhance brand-building efforts and drive sustainable growth for its portfolio companies.