Cult-Classic Ventures

Cult-Classic Ventures is a venture capital firm based in New York, New York, specializing in early-stage investments in consumer brands that exhibit cult-like followings. The firm focuses on sectors such as consumer goods, food and beverage, home decor, and wellness, aiming to support companies with the potential to become era-defining brands.

The firm's investment strategy targets seed to early-stage companies, including Series A and Series B rounds. Cult-Classic Ventures seeks to partner with brands that resonate deeply with next-generation consumers, fostering new consumer cultures and communities.

Founded on May 1, 2021, Cult-Classic Ventures has made notable investments in companies like August and Nguyen Coffee Supply. The firm is led by founder Johnnie Yu, who brings a Gen Z perspective to the investment landscape, emphasizing the importance of cultural relevance and consumer engagement in brand development.