CX Collective

CX Collective is a venture capital firm based in Austin, Texas, established in 2017. The firm specializes in investing in consumer-oriented startups that prioritize exceptional customer experiences, strong brand identities, and cohesive team cultures. CX Collective seeks to support companies that are obsessed with their customers, deliver outstanding products and services, and have the potential for scalable growth.

The firm's investment strategy encompasses various stages, including seed, early, and later stages, such as Series A, Series B, growth, late stage, and pre-IPO. CX Collective focuses on sectors like consumer goods, retail, and technology, aiming to back companies that offer differentiated products and services with a customer-centric approach.

With a portfolio that includes companies like Haus, Jinx, Elliot, Showfields, Locale, Scratch Kitchen, LegalPad, PartySlate, and Nuggs, CX Collective demonstrates a commitment to supporting innovative consumer-focused businesses. The firm's founder and managing partner, Shanil Wazirali, leads the team in identifying and nurturing startups that align with their investment philosophy and objectives.