dmg ventures

dmg ventures is the venture capital arm of Daily Mail and General Trust plc (DMGT), focusing on early-stage consumer technology startups. With the backing of one of the UK's largest media groups, dmg ventures offers capital, discounted media credits, and marketing expertise to help startups scale and reach mass-market audiences. The firm invests from Seed stage onwards, with ticket sizes ranging from £250K to £5M, often correlating with the company's stage and growth potential. dmg ventures primarily focuses on the United Kingdom, United States, and Western Europe, particularly countries with UK or US customers. The firm's investment structure is flexible, blending cash and heavily discounted media credits, weighted towards cash, to support startups in building compelling consumer brands. dmg ventures has invested over £250M since its inception in 2018, supporting a diverse portfolio of companies across various sectors, including e-commerce, digital services, media, fintech, healthtech, edtech, fashion tech, impact & sustainability, sports tech, food & beverage, consumer goods, technology, entertainment, travel, real estate, automotive, energy, telecommunications, logistics, agriculture, and education. By leveraging DMGT's extensive media reach, dmg ventures empowers portfolio companies to refine their marketing strategies and engage with a global audience of over 155 million consumers monthly. The firm's unique approach combines financial investment with strategic media support, enabling startups to test above-the-line marketing channels for the first time and accelerate their growth trajectory. dmg ventures continues to seek high-potential founders and innovative startups to partner with, aiming to drive growth and create value through strategic investments and media collaboration.

In October 2024, dmg ventures announced two new £25M funds: the Headline Fund and the Scale Fund. The Headline Fund focuses on backing consumer-facing startups from Seed to Series A, while the Scale Fund enables more established consumer brands to accelerate their growth by collaborating with DMGT's media titles, including MailOnline, Metro, i, and the New Scientist. This strategic move reflects dmg ventures' growing confidence in the consumer startup sector and its commitment to supporting entrepreneurs in Europe and the US. The firm plans to make six to ten investments annually, capitalizing on shifts in consumer behavior driven by advancements in generative AI, environmental sustainability, and the demand for memorable experiences. dmg ventures' portfolio includes notable companies such as TRIP, a leading sustainable oral care brand, and Blue Stripes, an innovative cacao brand. By leveraging DMGT's media assets, dmg ventures aims to provide portfolio companies with unparalleled exposure and resources to scale their businesses effectively.

Through its strategic investments and media partnerships, dmg ventures continues to play a pivotal role in nurturing and scaling consumer startups, contributing to the evolution of digital media and related industries. The firm's unique blend of financial backing and media expertise offers startups a comprehensive support system to navigate the challenges of scaling and reaching a broad consumer base. dmg ventures remains dedicated to empowering founders and fostering innovation across various sectors, aiming to drive growth and create lasting value in the consumer market.