DSG Consumer Partners

DSG Consumer Partners is a Singapore-based venture capital firm specializing in early-stage investments in consumer businesses across India and Southeast Asia. The firm focuses on identifying, selecting, and investing in consumer businesses, primarily taking minority equity positions in unlisted companies but considering control deals with the right management team. DSG Consumer Partners has a flexible approach, providing capital for growth and offering liquidity to founders and shareholders via secondary transactions. The founders have built a track record of investing for the long term with an investment horizon of 6 to 10 years and have backed leading brands since 2004, including Sula Wines, Saffronart, Cleartrip, Bakers Circle, Mocha, Salt Water Café, Redmart (Singapore), Mswipe Technologies, Exito Gourmet, Tierra Food, Saraf Foods, and Veeba Food Services.

The firm's investment strategy emphasizes building insurgent consumer brands, focusing on long-term value creation rather than short-term gains. DSG Consumer Partners offers strategic mentorship, product development expertise, and operational guidance, leveraging its extensive industry knowledge and global management network. This hands-on involvement ensures that the brands in its portfolio not only receive capital but also the resources and insights needed to scale successfully in competitive markets. The firm's focus on consumer brands reflects a deep understanding of the evolving needs and behaviors of consumers in India and Southeast Asia.

DSG Consumer Partners has been instrumental in building a robust ecosystem for consumer brands in the region, partnering with over 100 entrepreneurs to develop more than 75 iconic brands. The firm's approach goes beyond mere financial investment, positioning itself as a long-term partner to the founders it supports. This commitment to nurturing brands from the ground up has established DSG Consumer Partners as a leading venture capital firm in the consumer sector across India and Southeast Asia.