F&F Capital Group

F&F Capital Group is a prominent family office specializing in diverse investments across real estate, aviation, technology, and natural resources. With a portfolio exceeding $3 billion, the firm has established itself as a dynamic player in global investments. Founded by Jeffrey Frieden and Robert Friedman, F&F Capital Group has a history of pioneering ventures, including the creation of Auction.com and Ten-X Commercial, which revolutionized the online disposition of commercial properties. These ventures culminated in a $1.6 billion acquisition by Thomas H. Lee Partners in 2017.

The firm's investment strategy is characterized by a comprehensive approach that evaluates and assesses opportunities, sets clear goals, takes decisive action, fosters routine, and seizes emerging opportunities. This methodology has led to significant acquisitions, such as the purchase of 1.5 million square feet of retail properties, 1,500 multifamily units, $100 million of mezzanine debt, student housing units, and hotels in 2019. In 2022, F&F Capital Group expanded its portfolio with $150 million in Class A retail, industrial, and office properties.

F&F Capital Group's philosophy centers on creating growth rather than merely chasing it. By providing business direction and the means to achieve it, the firm supports, restructures, and invests in companies to foster natural growth. This approach is underpinned by a nimble decision-making process, proven success across various strategic investments, and the use of proprietary technology with AI integrations to enhance their real estate ecosystem. The firm's commitment to innovation and strategic partnerships continues to drive its success in the investment landscape.