Fenwick Brands

Fenwick Brands is a private equity firm based in Birmingham, Alabama, specializing in investments in consumer packaged goods (CPG) companies. The firm focuses on emerging brands that require capital, strategic guidance, and operational expertise to achieve significant growth. Fenwick Brands partners with companies that have strong, high-potential brands but need additional resources to scale effectively.

The firm's investment strategy targets specialty and regional products, health and wellness consumables, and ethnic-oriented brands. Representative sectors include food and beverage, household products, pet products, personal care, health and wellness, and lawn and garden. Fenwick Brands typically invests between $3 million and $7 million for a minority or majority stake in each company, focusing on businesses with revenues up to $25 million and EBITDA of $0 to $10 million.

With a team possessing extensive experience in the CPG industry, Fenwick Brands adds value by combining capital with operational resources. The firm works closely with portfolio companies to identify opportunities in distribution, sales, innovation, category expansion, branding, packaging, and reporting, aiming to build brands that last and deliver maximum shareholder value.