Firelight Capital Partners

Firelight Capital Partners is a private equity firm focused on unlocking and accelerating the growth of exceptional emerging consumer and retail brands. The firm specializes in investing in branded consumer and retail concepts, assisting businesses in accelerating growth through brand management, digital transformation, operational scaling, and bespoke financing. Firelight seeks to establish true partnerships with exceptional founders and management teams, understanding their vision and culture to propel brands toward exponential growth.

The firm's investment criteria include targeting companies with revenues between $25 million and $100 million and EBITDA of $3 million to $15 million. Firelight typically makes majority investments, considering minority stakes in limited situations, with equity investments ranging from $10 million to $30 million. Geographically, the firm focuses on U.S.-based companies with domestic and global reach, leveraging its category expertise. Primary sectors of interest encompass apparel & accessories, health & wellness, pet, beauty & personal care, food & beverage, footwear, home décor, and outdoor products.

Firelight's investment professionals have over 70 years of collective experience, deploying over $750 million in capital across more than 20 consumer growth companies. The firm's approach combines private equity investment with operations expertise, brand and marketing oversight, and resources, offering a differentiated model that provides capital and capabilities in infrastructure-building and omnichannel investment strategy, including wholesale, e-commerce, and retail. This comprehensive strategy aims to unlock growth and cultural resonance in lower-middle market consumer-branded companies across various retail categories.