Forerunner Ventures
Investment Details
Investor Type
Venture Capital
Asset Class Focus
Venture Capital
Stage Focus
Seed, Series A, Series B, Growth, Early Stage
Geographical Focus
United States
Industries Focus
- Software
- Education
- Consumer
- HealthTech
- EdTech
- FinTech
- E-commerce
- SaaS
- Consumer Services
- Fashion
- Artificial Intelligence & Machine Learning
- Big Data & Analytics
- Consumer Finance
- Retail Tech
- RetailTech
- HR Tech
- Health & Wellness
- Social Networking
- Retail & E-commerce
Investment Size:
1,000,000 to 15,000,000 USD
Investor Details Founded: 2012
Forerunner Ventures is a San Francisco-based venture capital firm founded in 2012 by Kirsten Green. The firm specializes in early-stage consumer investing, focusing on sectors such as health & wellness, retail & e-commerce, consumer finance, education, and social networking. Notable investments include Chime, Faire, Oura Health, Jet.com, Hims & Hers, Glossier, Dollar Shave Club, and Warby Parker. As of 2025, Forerunner has raised nearly $3 billion in assets under management, with its most recent fund, Fund VII, being a $500 million early-stage fund.
The firm's investment strategy centers on identifying and supporting innovative brands and technologies that reshape consumer behavior. By focusing on sectors experiencing significant transformation, Forerunner aims to back companies that are poised to redefine their industries. The firm places a strong emphasis on understanding shifts in technology, consumer behavior, and leadership that drive demand and create new opportunities.
Forerunner Ventures is among the few women-led venture capital firms to achieve such milestones, reflecting its commitment to diversity and inclusion in the investment landscape. The firm's portfolio showcases a diverse range of companies that have made significant impacts in their respective markets, underscoring Forerunner's role in fostering innovation and growth in the consumer sector.
Requirements
- Focus on early-stage consumer companies
- Interest in sectors such as health & wellness, retail & e-commerce, consumer finance, education, and social networking
- Preference for companies with innovative approaches to consumer markets
- Willingness to partner closely with founders to scale businesses
- Innovative consumer-focused business models
- Strong potential for market disruption
- Experienced and visionary founding teams
Contact
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Portfolio Companies
- Chime
- Faire
- Oura Health
- Jet.com
- Hims & Hers
- Glossier
- Dollar Shave Club
- Warby Parker
- Bonobos
- Away
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