Forma Capital

Forma Capital is a venture capital firm investing in sports, consumer, and influence sectors. They back founders, athletes, and cultural leaders building businesses with the power to define how people play, live, and connect. Their portfolio includes companies like Major League Pickleball, PATH Water, LA Mad Drops, Bravo Sierra, Flaus, and Blox Snacks. The team comprises Managing Partner Elia Infascelli, Partner Mary Owen, Partner Bruce Popko, Principal Harrison Murray, and Partners Josh Allen, Josh Feine, and Nick Orzano.

Forma Capital focuses on early-stage investments, supporting companies through influential partnerships. They aim to identify and invest in businesses with the potential to lead their categories, particularly in the intersection of culture, commerce, and community. Their approach combines capital investment with strategic guidance to foster growth and innovation.

The firm's portfolio highlights include Major League Pickleball, a professional pickleball league; PATH Water, a sustainable water brand; LA Mad Drops, a professional esports organization; Bravo Sierra, a personal care brand; Flaus, a fashion brand; and Blox Snacks, a healthy snack company. These investments reflect Forma Capital's commitment to supporting diverse and innovative businesses across various sectors.