Founderment

An early-stage venture capital firm based in Aarhus, Denmark, specializing in RetailTech investments.

Founderment focuses on backing AI-first startups that are building the infrastructure, tools, and solutions to define the future of commerce. They lead pre-seed rounds with investments up to €1 million, offering more than just capital by providing operational expertise, deep networks, and customer connections to help founders accelerate their growth.

Since its inception in 2021, Founderment has partnered with several promising startups, demonstrating their ability to identify potential early, understand markets deeply, and create lasting value. Their team comprises seasoned retailers, e-commerce operators, and technology experts who have built and scaled companies themselves, ready to roll up their sleeves and support founders in building strong businesses.