G Squared

G Squared is a global venture capital firm founded in 2011, specializing in growth-stage technology companies. The firm focuses on four core areas: fintech/insurtech, consumer internet, mobility, and SaaS. G Squared employs a unique investment strategy that includes primary investments, secondary market transactions, and structured primaries, providing liquidity solutions to stakeholders such as founders, early investors, and employees. This approach addresses the challenges faced by companies remaining private longer, offering both growth capital and transitional capital. Over the years, G Squared has invested in over 130 portfolio companies, including notable names like Airbnb, Bolt, Coursera, Fanatics, FIGS, Tipalti, Toast, Turo, Uber, and Wiz. The firm has raised multiple flagship funds, with the most recent being G Squared VI, a $1.1 billion fund focused on secondary market opportunities. This brings G Squared's total assets under management to approximately $4 billion. The firm's offices are located in Chicago, San Francisco, Zurich, Greenwich, and Miami.

G Squared's investment strategy is designed to provide comprehensive capital solutions to growth-stage technology companies. By integrating primary investments with secondary market transactions and structured primaries, the firm offers flexible capital deployment tailored to the unique needs of each portfolio company. This strategy enables G Squared to support companies throughout their lifecycle, from early growth stages to more mature phases, ensuring they have the necessary resources to scale and succeed. The firm's focus on providing liquidity solutions also helps stakeholders realize value while maintaining the company's strategic direction and culture.

The firm's commitment to innovation and founder-friendly practices has been recognized by industry peers. In October 2025, G Squared was named to Inc.'s Founder-Friendly Investors list for the second consecutive year, highlighting its dedication to supporting founder-led companies. This recognition underscores G Squared's role as a capital partner that empowers founders to develop durable, category-defining businesses. The firm's approach emphasizes long-term partnerships, aligning with founders to build enduring companies that can navigate the complexities of the modern business landscape.