G2 Capital

G2 Capital is a venture capital boutique based in Belo Horizonte, Brazil, specializing in early-stage investments. The firm focuses on startups with a global perspective, particularly in technology-driven sectors such as Software as a Service (SaaS) and Everything as a Service (XaaS). G2 Capital seeks innovative companies with defined business models, clear competitive advantages, and exceptional founding teams.

The firm's investment strategy emphasizes five key factors: Team, Technology (Product), Total Addressable Market, Traction (Growth), and Trenches (Defensibility). G2 Capital is agnostic to specific industries but actively seeks opportunities in sectors propelled by digital transformation, including blockchain, artificial intelligence, edtech, cybersecurity, fintech, and retailtech.

G2 Capital's approach involves a thorough evaluation process, including pipeline selection, risk assessment, and active involvement from partners and advisors. The firm has been featured in various media outlets, highlighting its commitment to supporting high-potential businesses and contributing to the entrepreneurial ecosystem in Brazil.