Good Alpha Industries

Good Alpha Industries is a venture capital firm dedicated to nurturing transformative consumer companies that contribute positively to society. Their investment focus spans sports & entertainment, packaged goods, and technology sectors. The firm offers support from seed to growth stages, providing both funding and operational resources to foster meaningful outcomes.

The firm's portfolio includes notable investments in the pickleball industry, such as Major League Pickleball, the Los Angeles Mad Drops Pickleball Club, and the Dynamic Universal Pickleball Rating (DUPR) system. These investments highlight Good Alpha Industries' commitment to supporting the growth and development of the sport.

Good Alpha Industries was founded by experienced consumer brand founders, operators, and investors, including Greg Fleishman, Zubin Mehta, Minot Amory, and Sam Caspersen. Their collective expertise drives the firm's mission to support North America's next generation of transformative consumer brands and technologies through durable seed-to-growth funding and constructive operating value.