Grace Beauty Capital

Grace Beauty Capital is an early-stage venture capital firm dedicated to the consumer and retail sectors, supporting entrepreneurs with deep industry knowledge. The firm partners with visionary founders of digital-first brands, consumer, and retail technology companies to help them take their vision from seed to success. They leverage their deep domain knowledge, extensive networks, and unique operating expertise to develop impactful go-to-market strategies.

The firm's investment focus includes innovative consumer-focused companies, backing diverse founders across multiple categories. Their investment criteria emphasize inspiring founders with unique talent and vision, next-generation differentiated digital-first brands, large growing sectors, businesses with strong gross margins and the potential for improvement, and passionate retail consumer bases. Categories of interest include consumer goods & services, software for retailers, brands or consumers, and new and innovative retail technology.

Grace Beauty Capital's portfolio includes a range of companies such as a pioneering monthly subscription service for beauty product samples, the first-ever military native CPG company, ELOQUII (a fashion apparel brand in sizes 14-24), on-demand beauty services, a subscription-based plus-size clothing rental service, a vertically integrated men's grooming brand, a monthly subscription service delivering science and art projects to kids, a wardrobe solution for professional women, a home essentials brand offering modern style bedding and bath basics, a skincare brand dedicated to well-aging, a cloud-based live streaming of instructional cycling content, interactive retail display technology, a luxury fragrance brand, a visual marketing platform for brands and retailers, a children's basics brand, a sustainable women's footwear brand, a software platform for online merchandising of in-store inventory, a prestige skincare brand dedicated to sun protection, a direct-to-consumer intimates brand, a product intelligence engine, digital out-of-home advertising, a professional network bridging digital and real-life worlds, and a lifestyle brand offering designer prescription eyewear. The firm provides more than just capital, offering strategic advice, network and investor introductions, business development, and brand awareness to help companies scale their businesses to multiple national and regional retailers.

Grace Beauty Capital has been doing business since 1975, and their entrepreneurial spirit continues to resonate throughout their companies. They operate as an extension of their partners' organizations, working hand-in-hand to create a seamless flow of communication, data, and activity. Their approach is integrated, insights-focused, metrics-oriented, customized, nimble, and vested in their partners' success, building brands and investing in their future to fuel growth and mitigate risk.