Growcore Investments

Growcore Investments is a private equity firm that specializes in building scalable platforms within growing consumer verticals. The firm provides long-term capital—both debt and equity—and leverages extensive experience to collaborate with founders in developing unique brands. Emphasizing strong partnerships, Growcore focuses on identifying and investing in experienced, proven management teams. The firm's reputation for respect, integrity, and forward-thinking is rooted in its founders, the Fireman family, and extends to a network of loyal investors and entrepreneurial advisors. Over the past thirteen years, Growcore has completed 39 transactions, deploying over $400 million in capital across a diverse range of consumer categories.

The firm's investment strategy targets companies with strong market positions and unique products, operating in sectors such as active sports and footwear, consumer products, apparel and accessories, food and beverage, and retail and restaurants. Growcore's portfolio includes both current and realized investments, reflecting its broad engagement in the consumer sector. Notable current investments encompass Docklight Brands, Dr. Jolly's, Garden Remedies, Leafly, Purity Organics, The Herb Center, The Parent Company, Tilray, and Tumalo Industries. Realized investments include Bandon Holdings, CANarchy, Dunn's River Brands, Evolution Fresh, Hudson Jeans, IdeaPaint, Left Coast Ventures, Newton Running, Pilla, Privateer Holdings, Serena & Lily, Skip Hop, and Surfside Holdings.

Growcore's approach is characterized by a commitment to building strong partnerships with experienced management teams and a focus on sectors with significant growth potential. The firm's track record demonstrates a capacity to identify and nurture brands that resonate with consumers, leveraging its expertise to drive value creation across its portfolio. This strategy underscores Growcore's dedication to fostering innovation and growth within the consumer goods and cannabis industries, positioning it as a significant player in the private equity landscape.