Happiness Ventures

Happiness Ventures is a venture capital firm based in Palo Alto, California, dedicated to investing in early-stage companies that promote happiness and well-being. The firm focuses on sectors such as consumer brands, consumer tech, food and beverage, alcohol, the creator economy, sleep tech, mental health tech, fem tech, sex tech, marketplaces, SaaS, and artificial intelligence. They invest in both seed and growth-stage companies, with investment sizes ranging from $1 million to $10 million.

The firm's investment strategy emphasizes supporting mission-driven entrepreneurs who are tackling significant challenges to improve the world. Happiness Ventures offers a long-term partnership, assisting startups throughout their entire lifecycle. Their approach includes fundraising and deal advisory, strategic introductions to other investors, and providing access to a network of agencies, service providers, and press contacts. They also offer support in brand positioning, go-to-market strategy, content development, and building fundraising materials.

Happiness Ventures was founded in 2017 by Ajay Ramachandran and Curtis MacDonald. The team comprises investors, brand builders, and optimists committed to supporting people, ideas, and industries that bring more happiness to the world. They are actively involved in the startup ecosystem, providing both financial backing and strategic guidance to help companies scale and achieve their missions.