Hydra Ventures

Hydra Ventures is the corporate venture capital arm of Adidas, established in 2011 to identify and invest in innovative companies that align with Adidas's strategic objectives. The firm focuses on sectors such as technology, consumer goods, sports equipment, apparel, footwear, media, entertainment, sustainability, e-commerce, and retail. Hydra Ventures aims to foster growth and innovation by supporting startups that complement Adidas's core business areas.

The investment strategy of Hydra Ventures encompasses a broad spectrum of stages, including seed, early stage, Series A, Series B, growth, late stage, and pre-IPO investments. This approach allows the firm to engage with companies at various development phases, providing tailored support to meet their specific needs. The geographical focus spans multiple countries, including the United States, Israel, Canada, and Germany, reflecting a global perspective in sourcing and nurturing investment opportunities.

Hydra Ventures has a history of investing in diverse industries, such as fintech, AI, health tech, blockchain, web3, technology, consumer goods, sports equipment, apparel, footwear, media, entertainment, sustainability, e-commerce, and retail. This diverse portfolio underscores the firm's commitment to fostering innovation across a wide array of sectors, contributing to the advancement of Adidas's strategic initiatives and the broader market landscape.