iMENA Holding

iMENA Holding is a prominent venture capital firm specializing in building and investing in innovative online platforms across the Middle East and North Africa (MENA) region. The company focuses on sectors such as technology, e-commerce, and digital platforms, aiming to support the growth of regional champions and global leaders in their respective categories. iMENA's portfolio includes a diverse range of businesses, including OpenSooq, a leading online classifieds platform; SellAnyCar, an online car trading marketplace; and Jeeny, a ride-hailing service. The firm has demonstrated a strong commitment to the MENA region, with operations in countries like Jordan, the United Arab Emirates, Saudi Arabia, Oman, and Kuwait. iMENA's investment strategy emphasizes a hands-on approach, providing strategic guidance and operational support to its portfolio companies to accelerate their growth and scalability. The firm has achieved significant milestones, including a $135 million capital raise in April 2025, led by Sanabil Investments, a wholly owned company by the Public Investment Fund (PIF) of Saudi Arabia. This funding round aimed to increase iMENA's shareholding in its key businesses and support their expansion plans. The restructuring into a Saudi Closed Joint Stock Company (CJSC) under the name iMENA Holding marks a significant step in the company's evolution, positioning it for future public market access and aligning with Saudi Arabia's Vision 2030 economic diversification agenda. iMENA's businesses have achieved an average annual growth rate exceeding 55%, with approximately 40% of revenues generated from Saudi Arabia and another 40% from the UAE, making them iMENA's two core strategic markets. The firm's focus on founder-first philosophy and its commitment to building effective networks have enabled it to back ambitious founders and support the development of companies that improve people's lives and shape the future of the region's digital economy.

In addition to its investment activities, iMENA Holding has been actively involved in strategic partnerships and initiatives to enhance its market presence and operational capabilities. For instance, in April 2025, the company announced a $135 million pre-IPO capital raise, which included private placements and in-kind contributions. This funding was intended to increase iMENA's shareholding in its high-performing businesses—OpenSooq, SellAnyCar, and Jeeny—and to drive vertical and geographic expansion. The capital raise also aimed to improve synergies across its platforms, positioning the company for a potential public listing. The restructuring into a Saudi Closed Joint Stock Company (CJSC) under the name iMENA Holding was part of this strategic move, marking a major milestone in the company's evolution into a regional digital powerhouse. The new board of directors, comprising regional leaders and sector veterans, is expected to guide the next phase of growth and oversee the company's strategic direction.

Overall, iMENA Holding continues to play a significant role in the MENA region's digital economy, leveraging its expertise and resources to support the growth of innovative online platforms and to contribute to the region's economic development. The company's strategic initiatives and investments reflect its commitment to fostering entrepreneurship and technological advancement in the MENA region, aiming to create value for users, investors, and communities alike.