In Revenue Capital

In Revenue Capital is a venture capital firm focused on early-growth investing, combining capital with go-to-market expertise to help founders grow and succeed. The firm specializes in B2B vertical SaaS and AI solutions, offering a unique 'Operator Immersive' model that goes beyond traditional advisory roles. This approach actively engages with portfolio companies, providing hands-on support to bridge the gap between product-market fit and scalable growth.

The firm's investment strategy targets early-stage companies with strong product-market fit, emphasizing the importance of go-to-market (GTM) excellence. In Revenue Capital's 'Efficient Growth Methodology' enables startups to build scalable growth engines without sacrificing customer relationships. By augmenting teams with experienced operators and leveraging partner ecosystems, the firm aims to unlock efficient customer acquisition strategies.

Founded in 2023 by serial entrepreneur Justin Gray and sales and marketing expert Josh Wagner, In Revenue Capital has made several investments, including a $2.5 million follow-on seed round in Statera, a healthcare-focused SaaS company. The firm has also released a book titled 'The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth,' which debuted on USA Today's Bestselling Booklist and Publisher Weekly's Hardcover Frontlist Nonfiction list in January 2025. This publication reflects the firm's commitment to sharing its expertise and insights into effective go-to-market strategies for B2B organizations.

In Revenue Capital's approach is designed to provide more than just capital, offering a comprehensive support system to its portfolio companies. By integrating operational expertise with financial investment, the firm aims to enhance the growth trajectories of early-stage B2B SaaS startups, ensuring they achieve sustainable success in competitive markets.