IRIS Ventures

IRIS Ventures is a Barcelona-based growth equity firm that focuses on investing in purpose-driven consumer brands. The firm aims to support companies that combine commercial success with a strong sense of purpose, particularly in sectors such as health, wellness, beauty, and education. IRIS Ventures seeks to empower visionary founders who innovate in brands and tech-enabled solutions that improve lives while promoting inclusivity.

The firm's investment strategy involves a partnership-focused approach, working closely with founders on scaling, brand strategy, and international growth. IRIS Ventures operates with a global outlook, investing in Series A rounds and later-stage co-investments across Europe, the UK, US, and Asia. The firm plans to invest between €5 million and €20 million per company, supporting 12 to 15 scale-ups over the next four years.

IRIS Ventures' investor base includes European family offices with deep roots in consumer industries, providing both financial backing and sector expertise. The firm emphasizes responsible innovation, diversity, transparency, and positive change, aiming to build a more human-centered digital-lifestyle future. Its first €100 million fund invested in companies such as Olistic, VICIO, Essentialist, Superlativa, Maurten, Healf, and Artemest. The launch of IRIS Fund II, with a target total committed capital of up to €250 million, reflects the firm's commitment to supporting innovative companies within the modern consumer sector.