irrvntVC

irrvntVC is a venture capital firm based in New York, New York, focusing on early-stage investments in sectors such as AdTech, E-commerce Enablement, NextGen Commerce, Vertical SaaS, Fintech, and Marketplaces. The firm partners with founders from inception to startups with significant traction, providing hands-on support to help them scale their businesses and achieve their goals. Their investment size ranges from $300,000 to $500,000.

The firm's strategy emphasizes a collaborative approach, leveraging the team's experience as former founders and operators to work directly with startups. This includes assistance in areas like capital raising, team building, office space acquisition, and strategic pivots. Their portfolio includes companies like Split, Vint, RevenueRoll, Smarty, and Pack Digital.

Founded in 2019, irrvntVC is led by General Partner Andrew Gluck, who co-founded and ran Agency Within, a digital marketing agency managing close to $1 billion in spend for clients like Nike, Billie, and Zola. The firm is anchored by Apple Core Holdings and offers access to over $250,000 in credits, including $100,000 in AWS Credits, to support its portfolio companies.