LG NOVA Center

LG NOVA Center is the North America Innovation Center for LG Electronics, established to create a collaborative ecosystem that accelerates the growth of new ideas aligned with LG's philosophy of innovation for a better life. The center partners with startup and entrepreneur communities to scale ideas and concepts, working together to build new businesses. LG NOVA engages with innovators globally who are developing accessible, socially impactful solutions that enhance the technologically advanced lifestyle. The center focuses on catalyzing solutions that improve accessibility, mobility, usability, and connectivity across various aspects of life, including home, work, school, and daily activities, as well as initiatives for carbon reduction and renewable energy. LG NOVA's ecosystem serves as a network connecting fresh ideas from startups to businesses, fostering cross-pollination of innovative thinking that can lead to corporate collaborations, joint ventures, and business initiatives between small and medium-sized businesses and enterprises. With a team of experienced leaders, industry veterans, former White House Presidential Innovation Fellows, entrepreneurs-in-residence, and executives from leading challenge and innovation programs, LG NOVA offers startups and innovators opportunities for mentorship and resources to achieve optimal growth. The center's innovation-growth approach combines strategic partnerships, incubation, investment, and industry collaborations to create a strong network supporting founders, startups, and entrepreneurs. LG NOVA has been actively involved in various initiatives, including the launch of the Partner Alliance Program in September 2024, which brings together corporate partners and startups for cross-industry collaborations, technology and business development, and commercial partnerships to catalyze the growth of innovations for the future. Partners in this program include Fujitsu Research of America, Hyundai CRADLE, IBM, Mayo Clinic Innovation Exchange, Niantic, and the West Virginia Department of Economic Development. Additionally, LG NOVA has established operations in West Virginia to advance the development of new technologies in renewable energy, healthcare, and industries of the future. The center continues to showcase its commitment to innovation by returning to CES 2025, highlighting collaborations with entrepreneurs and startups in healthtech, AI, and cleantech sectors, featuring startup companies building transformative solutions addressing real-world challenges impacting people and the planet. Through these efforts, LG NOVA Center remains dedicated to fostering innovation and creating a better future through strategic partnerships and investments.