LRMR Ventures

LRMR Ventures is the single-family office of NBA legend LeBron James, established in 2006 in partnership with his longtime friend and business associate Maverick Carter. The firm serves as the strategic investment and brand management arm of LeBron James’ off-court empire, overseeing his business ventures, equity stakes, and media initiatives. Based in Akron, Ohio, with a presence in Los Angeles and New York, LRMR Ventures has been at the forefront of redefining the athlete-entrepreneur model. The company has executed landmark deals and investments in diverse sectors including sports, media, consumer products, wellness, and tech. Notable early investments include stakes in Beats by Dre and Blaze Pizza.

LRMR Ventures employs a multifaceted investment strategy, focusing on both private equity and venture capital opportunities. The firm targets a wide range of stages, from seed to late-stage investments, and maintains a global geographical focus, with interests spanning North America, Europe, Asia, and other regions. This diverse approach allows LRMR Ventures to capitalize on emerging trends and innovative companies across various industries.

Through a combination of cultural capital, strategic vision, and long-term focus, LRMR Ventures exemplifies the evolution of athlete-led family offices into powerful and multifaceted business platforms. The firm's investments reflect a commitment to sectors that align with LeBron James' personal brand and values, including sports, media, consumer products, wellness, and technology. By leveraging its unique position and resources, LRMR Ventures continues to redefine the landscape of athlete entrepreneurship, setting a precedent for future generations of athlete-investors.