Lyra Growth Partners

Lyra Growth Partners is a venture capital firm based in Vancouver, British Columbia, specializing in early-stage investments in consumer brands, particularly those in the health and wellness sector. The firm partners with founders to build brands that are authentic, transparent, and resonate with consumers. They emphasize the importance of storytelling and creating a strong brand identity to foster a dedicated customer base.

The firm's investment strategy is flexible, allowing them to tailor their approach to the unique needs of each company. They provide non-institutional capital, free from unrealistic expectations, and offer brand-savvy coaching to help emerging brands accelerate growth and maximize value. Their cross-functional toolkit includes a broad array of value-added resources, advisors, and industry specialists.

Founded in 2015 by Charles Chang, who previously founded Vega, a plant-based nutritional products company, Lyra Growth Partners leverages its founder-led and funded structure to understand firsthand what it takes to grow a brand from a startup to a market leader. Their portfolio includes companies in personal care, food and beverage, lifestyle, and beauty sectors, all aligned with their core values of authenticity, transparency, and consumer engagement.