M-Venture

M-Venture is the corporate venture arm of Mast-Jägermeister SE, focusing on investments that enhance social experiences. The firm seeks innovative startups that align with Mast-Jägermeister's mission to provide consumers with the 'best nights of their lives.'

The investment strategy of M-Venture targets early-stage companies across various sectors, including technology, entertainment, hospitality, media, and consumer goods. The firm is particularly interested in startups that offer solutions to challenges in urban nightlife, such as event planning, social networking, and unique consumer experiences.

Since its inception, M-Venture has established strategic partnerships and made investments in companies like ArtNight, a startup offering creative event formats in bars and restaurants. This partnership exemplifies M-Venture's commitment to supporting ventures that foster social connections and enrich the nightlife experience.

M-Venture operates globally, with a focus on markets including Germany, the United States, the United Kingdom, the Czech Republic, Slovakia, Poland, China, India, South Africa, Mexico, and Hong Kong. This international presence enables the firm to identify and support startups with global ambitions that align with Mast-Jägermeister's values and mission.

Through its investments and partnerships, M-Venture aims to drive innovation in the social experience sector, contributing to Mast-Jägermeister's legacy of blending tradition with modern consumer engagement strategies.