Mercuri

Mercuri is an early-stage venture capital firm based in London, focusing on UK startups at the intersection of media and technology. The firm leads seed-stage funding rounds, investing in technology-enabled products that cater to the evolving digital lifestyle of consumers. Mercuri's strategy emphasizes backing exceptional founders who are reinventing traditional media models using artificial intelligence.

The firm's portfolio spans sectors such as content creation, distribution, consumption, and monetization, with a particular focus on startups enhancing communication and engagement through AI. Mercuri's first fund of £42 million was anchored by The Scott Trust, which owns the Guardian Media Group. In May 2023, Mercuri launched its second fund of £50 million, with the British Business Bank as its cornerstone investor.

Mercuri is a certified B Corp and co-founder of VentureESG, a non-profit initiative aimed at improving environmental, social, and governance best practices in the venture capital industry. The firm aims to make up to eight new investments a year, ensuring that portfolio companies share its commitment to robust data governance and AI safety.