Microtraction

Microtraction is a Nigerian venture capital firm that invests in early-stage technology startups across Africa. Founded in 2017, the firm focuses on providing pre-seed funding to innovative entrepreneurs aiming to solve significant challenges on the continent. Microtraction's mission is to bridge the pre-seed funding gap by supporting founders with technical backgrounds who are building globally relevant, high-growth businesses in billion-dollar markets.

The firm's investment strategy is sector-agnostic, targeting startups in various industries such as financial services, transport and logistics, education technology (EdTech), health technology (HealthTech), and information and communications technology (ICT). Microtraction primarily invests at the pre-seed and seed stages, committing up to $100,000 in exchange for a 7% equity stake. The firm has a strong geographical focus on Nigeria, with investments also extending to Kenya, Ghana, and Rwanda.

Since its inception, Microtraction has built a diverse portfolio of companies, including Wallets Africa, Cowrywise, Schoolable, Chaka, and Treepz. The firm has demonstrated a commitment to supporting founders through various stages of growth, assisting them in raising follow-on funding and joining global accelerators. Microtraction's approach emphasizes founder-friendly terms, aiming to empower entrepreneurs to scale their ventures effectively.