Miroma Ventures

Miroma Ventures is the investment arm of The Miroma Group, focusing on growth-stage consumer brands and media platforms. As part of The Miroma Group, Miroma Ventures leverages a comprehensive suite of marketing capabilities and a global reach to unlock value and drive growth for its partner companies. Acting as a strategic co-investor, Miroma Ventures provides both capital and a full range of marketing services, tailoring its offerings to suit the specific stage of each business to maximize impact. The firm has invested in over 50 media and consumer businesses to date, including partners such as ClassPass, Cedar, Pinterest, SBTV, Minute Media, Simba, MikMak, and Who What Wear. Miroma Ventures invests predominantly in growth-stage consumer brands and media platforms, with specific interest in sectors such as food and beverage, beauty and personal care, specialty retail, ecommerce, social and digital, creative, marketing consultancy, marketing technology, content production, and digital communications. The firm typically invests at the venture and growth stages, participating in Seed, Series A, or B financings. Average initial investments range from $250,000 to $5 million, with additional capital reserved for follow-on investments. Miroma Ventures tailors each investment to suit its partner's needs, offering flexible financing solutions that include media or marketing services in exchange for equity, media or marketing financing through product exchange via commercial trading operations, and cash investment for equity. By combining capital investment with a full suite of marketing services, Miroma Ventures aims to accelerate growth and drive long-term value for its partner companies, leveraging the expertise and resources of The Miroma Group to support the success of its investee businesses.