New Crop Capital

New Crop Capital is a venture capital firm specializing in plant-based and clean meat investments, aiming to revolutionize the global food system by supporting entrepreneurs developing alternatives to animal-derived products. The firm focuses on sectors such as food technology, consumer packaged goods, and cellular agriculture, investing in companies that offer innovative solutions to the challenges posed by traditional animal agriculture. Their portfolio includes notable companies like Beyond Meat, Memphis Meats, and Blue Nalu.

The firm's investment strategy encompasses various stages, including seed, early stage, and growth phases, with investment sizes ranging from $1 million to $50 million. Geographically, New Crop Capital has a diverse focus, investing in companies across North America, Europe, Asia, and other regions. Their industry focus spans a wide array of sectors, including food technology, consumer packaged goods, cellular agriculture, plant-based foods, alternative proteins, sustainable agriculture, health and wellness, environmental sustainability, biotechnology, agriculture technology, food and beverage, retail, supply chain management, logistics, and e-commerce.

New Crop Capital's mission is to transform the global food system by investing in solutions that facilitate sustained behavioral change and eliminate the production and consumption of animal protein products. Post-investment, the firm supports founders by sharing their culinary knowledge, understanding of consumer habits, experience in food manufacturing, and network of industry experts to de-risk investments and build lasting companies. This approach reflects their commitment to fostering innovation and sustainability in the food industry.